Thailand to take advantage of Asian animation boom

Thailand to take advantage of Asian animation boom

The animation industry is apparently one of the few markets to remain unaffected by the poli Boasting plenty of potential and a portfolio of successful projects, Thai animation entrepreneurs are reporting skyrocketing growth.

A number of successful stories came out of the MIPTV 2010 industry event in Cannes, France, in April, in both co-production and licensing sales, with 10 Thai companies attracting business worth at least 860 baht.

Thai delegates who attended the event did so with the support of the Department of Export Promotion and the Software Industry Promotion Agency (Sipa).

Thai animation and related industries are still in the formative stages, though, but expect strong growth next year as they pave the way for a major presence in the global market, said Dr Jirayuth Chusanachoti, Executive Producer and Director at Shellhut Entertainment, owner of animated TV series Shelldon.

The company has already signed a contract with Singaporean counterpart Tiny Island to co-produce Shelldon in stereoscopic 3D, which can display 3D without wearing glasses. The project is worth 650 million baht and is expected to be finished in 2012.

In this agreement, the Singapore partner will cover production and Shellhut will be responsible for content, story, design and project management.

tical turmoil in Thailand.